Google Analytics

 

Google Analytics .. it’s good but sometimes tricky to understand what is relevant to you

As you may be aware, Google are constantly improving and upgrading their systems to provide us with a more sophisticated service.

Recently Google Analytics have upgraded their system, it is one of the best tools for tracking all elements of your website. Your web analytics play an important role in the success of your business.

The default, standard report that you would have received from the old Google Analytics system is now no longer available. With all the new data that is available on the new system, you can build your own reports, selecting from lots of different data. You can opt to add several reports to one email, or add “widgets” to your dashboard that collect data,allowing you to view many pieces of data at the same time, and see correlations between the different reports. You can then schedule that report to be emailed to you.

We are using Google Analytics daily, it is a great system, but can be complex and confusing if you are unfamiliar with it. We can set up the account, add the tracking code to your website, verify that the system is collecting data and schedule reports to come to you.

We can also provide you with an hours training where we can show you how to login to the system, navigate your way around the dashboard, customise reports.